CBS Parts
The Mission
With 70+ years in the Canadian truck and trailer industry, CBS Parts required a digital platform that matched their reputation for technical expertise. Our goal was to modernize their multi-location presence and organize a massive parts catalog into a high-performance user experience.
Multi-Branch Hub
Optimized contact and location data for 6 BC branches.
Optimized contact and location data for 6 BC branches.
Catalog Architecture
Categorized access to thousands of heavy-duty SKUs.
Categorized access to thousands of heavy-duty SKUs.
Brand Authority
High-impact UI reflecting industrial strength and reliability.
High-impact UI reflecting industrial strength and reliability.
The Execution
By focusing on geographical accessibility and technical clarity, we built a site that serves both the professional fleet manager and the roadside technician. The integration of vendor-specific resources and a streamlined navigation menu ensures that critical parts are never more than two clicks away.
The Result: A professional digital storefront that reinforces CBS Parts as the #1 authority in heavy-duty components in BC, driving higher engagement across all regional locations.